The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Leaders speaking at this week’s Brands & Culture NY event sounded more confident describing what culture isn’t versus what it is, while still positioning the tactic as essential. At an industry ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

Oren shares his five-tier brand planning process used in client workshops. Learn a framework for making your marketing plan ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...